How to Use Business WhatsApp for Marketing

Now that everything is so fast-paced, businesses need to meet customers on the services they use most—and WhatsApp has become hugely popular across the globe. Because more than two billion people use WhatsApp, it is an effective marketing tool when used well. With WhatsApp Business brands can connect more intimately with customers, boost their sales and help users as issues arise.

Check out these tactics to use Business WhatsApp for marketing your products or services.

1. How to Set Up Your Business Profile

To make your business communications, you need to install the WhatsApp Business app, as it’s not the same as the normal one. When your app is ready, include your company name, logo, address, website, when you’re open and a basic description of what your business offers. Customers can more easily understand your brand in seconds because it has credibility.

2. Arrange and Categorize People

Assort your chats into sections, for instance, New Customer, Pending Payment or Loyal Client by making labels. With this, you can communicate more effectively and message certain segments of customers. Instead of making groups, you can also directly send promotions or updates to a set of customers through a broadcast list.

3. Respond to Consumer Messages

WhatsApp is especially advantageous as you can personalize it. The interface is designed to let you communicate privately with each person. Use each customer’s name, find out their likes and customize your answers accordingly. This helps create a loyal group of people.

4. Activate Quicks Replies and automatically send messages to customers.

Everyone’s time is important, whether you or your customers. Quick answer shortcuts are available in WhatsApp Business, plus messages can be automated for greeting customers or when everyone is on a break. A welcome could be as simple as “Hi there!” We appreciate you contacting SDGM Technologies. How can we serve you today is a good way to start the conversation.

5. Spread the Word About Your Sales

Photos, videos, electronic catalogs and promotional signs can all be shared directly to customers via Bluzelle. No matter if it’s a new item being launched, a seasonal discount or a quick sale, WhatsApp helps connect you with your audience quickly. See that your images are understandable and your promotions are attractive. Your newsletter can also include links that let subscribers go to your website or make payments.

6. Provide Customer Support

In most cases, fast customer service adds a big benefit for marketing. Anticipate and solve customer issues connected to products, complaints or feedback with WhatsApp. When a company listens and acts fast, it’s more likely that customers will shop with them again.

7. Set up a WhatsApp group for your webinars.

It is possible to group VIP customers, brand ambassadors or members who have taken part in your events. You can use these spaces for sharing early access to offers, private content from the studio or new information. Always get the users’ permission first so you don’t send spam in the groups.

8. Study how it’s working and find ways to improve it.

The message statistics available in WhatsApp let you know which messages users have opened. As you go along, review your strategy according to the content your audience enjoys most.

Conclusion

In addition to messaging, WhatsApp Business gives you a fast way to reach customers directly in their pocket. By using smart segmentation, tailored messages and sending them promptly, businesses can help more customers convert and improve how customers feel about them.

If WhatsApp marketing is important for your business growth, SDGM Technologies makes it easy to get started, manage and expand your campaign.