In the era of instant messaging, WhatsApp Broadcast messages have proved to be an effective way of business to reach their customers- directly, and personally. Broadcast messages are ideal when you want to contact your audience but do not have time to send a message to each of them individually (sending promotional offers, service updates, and reminders are some of the possible uses).
But the twist is: as inboxes of people are flooded, how do you ensure that your message will be noticed, read, and taken into action?
This blog Kisses the key components of writing successful WhatsApp broadcast messages and also provides real examples to help you with the inspiration of your next campaign.
A WhatsApp Broadcast is a way by which the business can send the same message to many contacts without the need to create a group. The recipients will get the message as a 1:1 chat thus it is personal and guarantees better engagement.
It is perfect to:
1. Know Your Public
Before you type any word, question yourself: To whom am I addressing this message? Target your audience by dividing them into sections such as behavior, interest or location to ensure your messages are more relevant.
Example: Offering the discount of 50 percent on women activewear to the male audience? What a lost chance
2. Beginning with a Hook
The opening line is it all. Catch the attention with something personal, urgent or interesting.
Good: Hey Priya, your 24 hour only offer is here!
3. Be Specific and Straight To The Point
People scroll quickly. Be concise, then use straightforward words and limit your message to fewer than 100 words.
Your service is up to renewal. To extend before it expires tap here: [link]
4. Include a Call-To-Action (CTA)
Tell the user what to do next at all times: click, reply, call, visit, etc.
“Response YES to confirm reservation
"Claim your reward by tapping below"
5. Make Emojis and Formatting Work Smart
It is possible to break the monotony using emojis or bold text (with either * or _), though not excessively.
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6. Wherever possible personalize it.
Even mentioning the name of a person or their previous action enhances participation.
Hey Rohit, you have forgotten something in your cart . Still interested?”
PROMOTIONAL OFFER
Hello Aisha! party Promo code: FIRST30. Shop now [link]
Reminder Appointment
Hi Ravi, your appointment with Dr. Mehta is on and it is tomorrow at 4 PM. Necessity to reschedule? Reply ‘Change’.”
Product Launch
New Drop Alert! Summer collection is out now -Only a limited amount of pieces.
Order Update
“Good news! Order #A1234 is shipped and will arrive to you by Friday. Follow it here: [link]
Feedback Request
Hope you are enjoying your new buy! Please, give us a rating in 30 seconds? [feedback link]
Sending messages too frequently
Using too much jargon or long paragraphs
Forgetting a CTA
Failing to test message tone and delivery timing
Having high open rates compared to email and being more personal than an SMS, WhatsApp Broadcast messages are the golden mean between automation and establishing a connection with a customer. In an age where mobile is king, brand matters can no longer afford to focus on what is said, but rather how it is said.
SDGM Technologies is just one of the profiles of successful broadcast communication in practice: they have optimized their customer onboarding experience by sending individual welcome notes and payment reminders all via automated WhatsApp broadcasts. The result? Increased interaction and faster conversion.
Composing high-performing WhatsApp broadcast messages is both an art and science. Your messages can ignite action in the real world by getting to know your audience, talking in simple and straightforward language, and adding a powerful CTA.
Then the next time you hit Send, you want to be sure your message is one of those they will actually open, read and respond to.